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Environmental and Climate Responsibility

Since 1887, our focus has been on producing garments of high quality, functionality and durability. Today, we see it as our duty to incorporate environmental and climate responsibility into the whole life cycle of our products and continually look at ways of improving our processes.


Wool and yarn:

We exclusively use wool from leading sustainable manufacturer Schoeller, whose commitment to ecological responsibility and climate protection is helping to set new industry standards. Schoeller holds the textile industry's top environmental certification bluesign® and is on Eco-Tex's list of approved products. Their wool is free from harmful substances, including chlorine and AOX pollutants.



Animal welfare:

Our goal is to enable great experiences in nature, without causing harm to it. As part of that, we promise never to put human and business needs before animal welfare. We also guarantee that the wool we use come from sheep that are treated with respect and not subjected to mulesing or any other kind of abuse.


Additives and product composition:

Over time, we have evolved our textile compositions and now make clothes in varying blends of Merino Wool, Polyamide and Polypropylene. The different combinations give our garments unique properties and enhance their quality and durability, which in turn reduces the need to buy new clothes. For example, our wool products contain a certain amount of Polyamide which increases the technical properties of the garment when in use while also prolonging their life cycle.



Polypropylene is a synthetic fibre with unique properties when used in sportswear; it increases the wear resistance of the garments, which means longevity and a reduced need to buy new clothing. Once the garment is worn out, the fibres can be recycled many times. The manufacturing and recycling processes of Polypropylene also have environmental and climate benefits, such as low agricultural land use, chemical consumption and low carbon emissions.


There is evidence that the washing of synthetic clothes contributes to microplastic pollution of marine environments internationally.  The filtration capacity of sewage plants and laundry machines will vary across countries and markets. We strongly recommend using the scientifically approved Guppyfriend washing bag when laundering synthetic clothes, as this will effectively minimise the volume of microplastic pollutants reaching the ocean. (link here)